How do you reintroduce the world to a brand’s adventurous past, both internally and externally?

Our other mission - change the perception of Teva from a one-season brand into a four-season essential.

Can a brand enable its customers to find more time, space, and freedom to take action?

What does it feel like “to fly” with HOKA?

Can a brand create momentum for those who live one step ahead?

How do you “wear” this shoe? Turn a NYC crosswalk into a fashion runway and show everyone.

Can a niche California surf brand grow while maintaining its authenticity?

We bought Shuman a plane ticket, hooked up with some brand athletes, and continued to spread the stoke in Hawaii.

Can you tell the world why a brand exists while securing its authenticity?

We flew around the world twice to capture 17 beautiful stories.

Scroll to meet the campaign’s inspiring athletes.

Watch Samantha Chan's story about finding her own happiness.

Watch Sam Holness's story about being a professional triathlete who just happens to be autistic.

Watch Shirin Gerami’s story about reimagining how we should see each other.

Watch Brandon Dugi's story about his connection to his ancestor's land and setting an example for the younger Navajo generation.

Watch the Black Girls Trekkin’s story about reimaging trail access.

Watch Joe Gray’s story about inspiring a more diverse next generation of trail athletes.

Watch the Tokyo Rungirl’s story about empowering other women.

Watch JP Alipio’s story about creating new communities to protect the mountains in the Philippines.

Watch Jim Walmsley’s story about reimagining ultra running.

Watch Pattie Gonia’s story about allyship with one another and mother nature.

Watch the Reitaku University Ekiden Team’s story about coming together to run as one.

Watch the Native Womens Wilderness‘ story about reimagining their connection with their rightful lands.

Watch Aliphine Tuliamuk’s story about resiliency and the importance of representation.

Watch Sophie Power’s story about reimaging motherhood.

Can a running shoe be insanely comfortable and wickedly fast, too?

What if the next version of an iconic shoe is even sweeter?

How do you show a better way than car dealerships?

Is it possible to take back your summer?

How do you explain needlessly complicated running shoe technology?

Can the solution to running downhill faster solve a universal running problem?

Can a brand that’s lost its way find its soul again?

How do you show a breath of service when the community only sees you for one?

Dogs teach confidence and success to kids. 

MHS rescues thousands of companion animals every year and countless humans.

Can a story be told without words?

Highfive successfully moved from start-up status to one of Silicon Valley’s darling companies with the campaign's launch.